Dating ad man named nico in germany
He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.
Today many people are familiar with this puzzle and its solution.
In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.
If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.
In other words, the “trick” was revealed in advance.
Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?
Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.
Solving this problem requires people to literally think outside the box.
The first group was given the same instructions as the participants in Guilford’s experiment.
The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.
It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.
your conclusion: that the second experiment disproves the theory that thinking outside the box is useful in solving problems, is itself a fallacy.
Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.