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This practice is appealing to marketers because targeted advertisements are more likely to result in a purchase by a viewer than comparable non-targeted advertisements.
They are valuable to social networks as they can be sold at a higher price than regular ads.
Remember that it is difficult to control what information they are gathering, how they might use it, and who they will share it with.
Government and law enforcement access Law enforcement and government officials can monitor social networks for valuable information.
Despite the value the practice brings to social networks and advertisers, there are several concerns regarding behavioral advertising: Third-party applications Within the context of social networking, “third-party applications” are programs that interact with a social network without actually being part of that social network.
Some of the purposes of analysis may include: Behavioral advertising is the term used to describe the practice of tailoring advertisements to an individual’s personal interests.By sharing this information online you may be providing enough information to allow advertisers to track you or hackers to take advantage of your online identity -- so it’s crucially important to be aware of what information is given up and be conscious of what choices you can make to protect your privacy.3.How may your social networking information be used and shared?Social networks come in many shapes and sizes, most sharing similar features but designed to offer a different kind of service (and, of course, some social networks may change focus and features over time).Generally, the type of information that you can share on a social network includes: Predictably, all of this sharing reveals information about you, including meta-data and contextual information you may not even be aware of.